Negotiations and interactions in Electronic Markets : proceedings of the Sixth Research Symposium on Emerging Electronic Markets Muenster, Germany, September 19 - 21, 1999

The purpose of the paper is to understand from a business point of view, how the move towards interactive television is not limited exclusively to technology valence, but also has a profound impact on the whole system. From the types of offer to modalities of consumption, from technological and prod...

Further contributors: Klein, Stefan (Editor)
Schneider, Bernd (Editor)
Division/Institute:FB 04: Wirtschaftswissenschaftliche Fakultät
Document types:Working paper
Media types:Text
Publication date:2000
Date of publication on miami:20.10.2008
Modification date:25.03.2015
Series:Arbeitsberichte des Instituts für Wirtschaftsinformatik, Bd. 72
Edition statement:[Electronic ed.]
DDC Subject:004: Datenverarbeitung; Informatik
330: Wirtschaft
License:InC 1.0
Language:English
Format:PDF document
URN:urn:nbn:de:hbz:6-53569594700
Permalink:http://nbn-resolving.de/urn:nbn:de:hbz:6-53569594700
Digital documents:072_arbeitsberichte_wirtschaftsinformatik.pdf

The purpose of the paper is to understand from a business point of view, how the move towards interactive television is not limited exclusively to technology valence, but also has a profound impact on the whole system. From the types of offer to modalities of consumption, from technological and productive structures to business models.