From customer understanding to product understanding: Collaboration with industrial lead users in a B2B context
Product innovation will continue to play a strategic role for companies producing high-quality, functional products for customers in the process industries. In the future, creating improved or radically new products will necessitate not only the development of product concepts resting more on an app...
| Verfasser: | |
|---|---|
| Dokumenttypen: | Artikel |
| Medientypen: | Text |
| Erscheinungsdatum: | 2016 |
| Publikation in MIAMI: | 17.06.2016 |
| Datum der letzten Änderung: | 04.01.2023 |
| Quelle: | Journal of Business Chemistry, 13 (2016) 2, S. 64-79 |
| Angaben zur Ausgabe: | [Electronic ed.] |
| Fachgebiet (DDC): | 330: Wirtschaft |
| Lizenz: | InC 1.0 |
| Sprache: | Englisch |
| Anmerkungen: | Section "Research Paper" |
| Format: | PDF-Dokument |
| URN: | urn:nbn:de:hbz:6-35269522638 |
| Permalink: | https://nbn-resolving.de/urn:nbn:de:hbz:6-35269522638 |
| Onlinezugriff: | 2016_vol_13_iss2_64-79.pdf |
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