Inhaltsverzeichnis: “....................................................................................35 -- 2.2.2 Data collection strategy...”

Inhaltsverzeichnis: “....10.3. Managing eWOM ..... 66 -- 3 Study 1: Segmenting Consumer’s Decision-Making Strategies Based on e...”

Inhaltsverzeichnis: “... Strategies . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 -- 4 Data Profiling — State of the Art...”