Schlagwörter
Elaboration Likelihood Model
1
Facebook
1
Journalismus
1
Mobilfunkbranche
1
Online
1
Online-Kommunikation
1
Rational Choice
1
Spiegel Online
1
Strategische Kommunikation
1
Vermeidung
1
Vertrauen
1
Werbung
1
community management
1
computational methods
1
electronic Word of Mouth
1
forum moderation
1
gatekeeping
1
journalism
1
participatory media
1
topic modeling
1
user comments
1
user participation
1