Validating the Product-Market-Fit of a B2B Platform Venture with a Minimum Viable Product: The Coating Radar Case Study

Both start-ups and established companies have increasingly launched digital business models in recent years. Some of them focus on the business-to-business (B2B) sector and follow the business model of an electronic marketplace (EM). B2B electronic marketplaces are functioning as internet platforms...

Verfasser: Schmitt, Lars
Dokumenttypen:Artikel
Medientypen:Text
Erscheinungsdatum:2021
Publikation in MIAMI:22.06.2021
Datum der letzten Änderung:22.06.2021
Quelle:Journal of Business Chemistry, 18 (2021) 2, S. 49-62
Angaben zur Ausgabe:[Electronic ed.]
Fachgebiet (DDC):330: Wirtschaft
Lizenz:InC 1.0
Sprache:English
Anmerkungen:Section "Practitioner’s Section"
Format:PDF-Dokument
URN:urn:nbn:de:hbz:6-27069428400
Weitere Identifikatoren:DOI: 10.17879/27069428165
Permalink:https://nbn-resolving.de/urn:nbn:de:hbz:6-27069428400
Onlinezugriff:jbc_2021_18_2_49-62.pdf
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