Structuring and managing the new product development process – Review on the evolution of the Stage-Gate® process
Cooper introduced the Stage-Gate® process to structure the new product development (NPD) process in the late 1980s. Empirical evidence showed that successfully managing the NPD process helps firms to outperform their competitors over long periods of time. This indicates that appropriately managing t...
| Verfasser: | |
|---|---|
| Dokumenttypen: | Artikel |
| Medientypen: | Text |
| Erscheinungsdatum: | 2020 |
| Publikation in MIAMI: | 26.02.2020 |
| Datum der letzten Änderung: | 26.02.2020 |
| Quelle: | Journal of Business Chemistry, 17 (2020) 1, S. 41-57 |
| Angaben zur Ausgabe: | [Electronic ed.] |
| Fachgebiet (DDC): | 330: Wirtschaft |
| Lizenz: | InC 1.0 |
| Sprache: | English |
| Anmerkungen: | Section "Research Paper" |
| Format: | PDF-Dokument |
| URN: | urn:nbn:de:hbz:6-22139479631 |
| Weitere Identifikatoren: | DOI: 10.17879/22139478907 |
| Permalink: | https://nbn-resolving.de/urn:nbn:de:hbz:6-22139479631 |
| Onlinezugriff: | jbc_2020_17_1_41-57.pdf |
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