Knowledge management and knowledge-based marketing
Two separate qualitative research studies are designed to gain an insight into the practice of knowledge management and marketing in the engineering and biotechnology industries. The findings show that the engineering industry is practicing knowledge management to varying degrees. The biotechnology...
| Verfasser: | |
|---|---|
| FB/Einrichtung: | FB 12: Chemie und Pharmazie |
| Dokumenttypen: | Artikel |
| Medientypen: | Text |
| Erscheinungsdatum: | 2007 |
| Publikation in MIAMI: | 04.06.2007 |
| Datum der letzten Änderung: | 22.06.2015 |
| Quelle: | Journal of Business Chemistry, 4 (2007) 2, S. 46-58 |
| Angaben zur Ausgabe: | [Electronic ed.] |
| Fachgebiet (DDC): | 330: Wirtschaft |
| Lizenz: | InC 1.0 |
| Sprache: | English |
| Anmerkungen: | Section "Research Paper" |
| Format: | PDF-Dokument |
| URN: | urn:nbn:de:hbz:6-08579562278 |
| Permalink: | https://nbn-resolving.de/urn:nbn:de:hbz:6-08579562278 |
| Onlinezugriff: | 2007_vol4_iss2_46-58.pdf |
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