“Get the shot, now!” Disentangling content-related and social cues in physician–patient communication

We investigated how recipients disentangle social and content-related cues in physicians’ communication. We presented 53 students with four different tatements by physicians concerning the measles-mumps-rubella vaccine. In a 2 × 2 within-subject design, we manipulated politeness and the use of techn...

Authors: Brummernhenrich, Benjamin
Jucks, Regina
Document types:Article
Media types:Text
Publication date:2019
Date of publication on miami:20.12.2019
Modification date:20.12.2019
Edition statement:[Electronic ed.]
Source:Health Psychology Open 6 (2019) 1, 1-12
Subjects:communication; learning; quantitative methods; social cognitions; technical language
DDC Subject:150: Psychologie
License:CC BY-NC 4.0
Language:English
Notes:All materials, data and analysis scripts available at https://osf.io/rqftj/
Funding:Finanziert durch den Open-Access-Publikationsfonds der Westfälischen Wilhelms-Universität Münster (WWU Münster).
Format:PDF document
URN:urn:nbn:de:hbz:6-02189634838
Permalink:http://nbn-resolving.de/urn:nbn:de:hbz:6-02189634838
Other Identifiers:DOI: 10.1177/2055102919833057
Digital documents:artikel_brummernhenrich_2019.pdf

We investigated how recipients disentangle social and content-related cues in physicians’ communication. We presented 53 students with four different tatements by physicians concerning the measles-mumps-rubella vaccine. In a 2 × 2 within-subject design, we manipulated politeness and the use of technical terms. We expected politeness variations to mainly affect social perceptions, whereas terminology should mainly affect perceptions of the content. However, politeness did not affect most judgments, whereas terminology influenced more social perceptions than expected. We argue that these variations differentially affect perceptions of fulfillment of basic communion and agency needs. We derive possible implications for physician–patient communication and other contexts.