Exploring market knowledge in product development of chemical firms

Exploring market knowledge in product development of chemical firms

Firms can enhance product innovation performance by continuously staying in touch with customers and the market in general. While studies on market oriented product development have identified several general dimensions of market knowledge used in product innovation, the nature of market knowledge t...

Verfasser:	Smits, Armand Vissers, Geert ^GND Dankbaar, Bernard ^GND
FB/Einrichtung:	FB 12: Chemie und Pharmazie
Dokumenttypen:	Artikel
Medientypen:	Text
Erscheinungsdatum:	2011
Publikation in MIAMI:	09.03.2011
Datum der letzten Änderung:	26.04.2022
Quelle:	Journal of Business Chemistry, 8 (2011) 1, S. 17-33
Angaben zur Ausgabe:	[Electronic ed.]
Fachgebiet (DDC):	330: Wirtschaft
Lizenz:	InC 1.0
Sprache:	English
Anmerkungen:	Section "Research Paper"
Format:	PDF-Dokument
URN:	urn:nbn:de:hbz:6-34499413636
Permalink:	https://nbn-resolving.de/urn:nbn:de:hbz:6-34499413636
Onlinezugriff:	2011_vol8_iss1_17-33.pdf

Journal of Business Chemistry

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Exploring market knowledge in product development of chemical firms

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