Systematically creating coincidental product evolution : case studies of the application of the Systematic Inventive Thinking® (SIT) method in the chemical industry

The article shows the need for an unconventional innovation methodology within the field of new product development (NPD). Systematic Inventive Thinking (SIT) is such a method which has been applied successfully in the chemical industry. An overview of the method, together with case studies from the...

Authors: Stern, Yoni
Biton, Idit
Ma'or, Ze'ev
Division/Institute:FB 12: Chemie und Pharmazie
Document types:Article
Media types:Text
Publication date:2006
Date of publication on miami:15.01.2006
Modification date:18.06.2015
Source:Journal of Business Chemistry, 3 (2006) 1, S. 13-21
Edition statement:[Electronic ed.]
DDC Subject:330: Wirtschaft
License:InC 1.0
Language:English
Notes:Section "Research Paper"
Format:PDF document
URN:urn:nbn:de:hbz:6-63679554564
Permalink:http://nbn-resolving.de/urn:nbn:de:hbz:6-63679554564
Digital documents:2006_vol3_iss1_13-21.pdf

The article shows the need for an unconventional innovation methodology within the field of new product development (NPD). Systematic Inventive Thinking (SIT) is such a method which has been applied successfully in the chemical industry. An overview of the method, together with case studies from the industry, demonstrates the value of this departure from traditional thinking and other, more widespread, innovation methods.