Channel management in the chemical industry : selecting the right option
Channel management was not until recently the chemical manufacturers’ main concern. Their main priorities were to manufacture and innovate. It was only in the nineties that the marketing imperative prevailed and that cost efficient channel management processes were put in place. Producers facing a t...
|Division/Institute:||FB 12: Chemie und Pharmazie|
|Date of publication on miami:||26.09.2007|
|Source:||Journal of Business Chemistry, 4 (2007) 3, S. 90-95|
|Edition statement:||[Electronic ed.]|
|DDC Subject:||330: Wirtschaft|