Channel management in the chemical industry : selecting the right option

Channel management was not until recently the chemical manufacturers’ main concern. Their main priorities were to manufacture and innovate. It was only in the nineties that the marketing imperative prevailed and that cost efficient channel management processes were put in place. Producers facing a t...

Author: Fermont, Marc
Division/Institute:FB 12: Chemie und Pharmazie
Document types:Article
Media types:Text
Publication date:2007
Date of publication on miami:26.09.2007
Modification date:10.11.2015
Source:Journal of Business Chemistry, 4 (2007) 3, S. 90-95
Edition statement:[Electronic ed.]
DDC Subject:330: Wirtschaft
License:InC 1.0
Notes:Section "Commentary"
Format:PDF document
Digital documents:2007_vol4_iss3_90-95.pdf