Facets of website content

Content is of primary importance in the World Wide Web. In particular, subjective perceptions of content are known to influence a variety of user evaluations, thereby altering attitudes and behavioral outcomes. Thus, it is essential that individually experienced facets of content can be adequately a...

Authors: Thielsch, Meinald
Hirschfeld, Gerrit H. F.
Division/Institute:FB 07: Psychologie und Sportwissenschaft
Document types:Article
Media types:Text
Publication date:2018
Date of publication on miami:23.05.2019
Modification date:23.05.2019
Edition statement:[Electronic ed.]
Source:Human-Computer Interaction 34 (2018) 4, 279-327
Subjects:Web-CLIC; Website-Inhalt; Website-Evaluation; User Experience; Webinhalt; Informationsqualität Web-CLIC; website evaluation; user experience; information quality; web content
DDC Subject:150: Psychologie
Legal notice:This is an Accepted Manuscript of an article published by Taylor & Francis in Human-Computer Interaction on 15/03/2018, available online: http://www.tandfonline.com/10.1080/07370024.2017.1421954.
License:CC BY-NC-ND 4.0
Language:English
Format:PDF document
URN:urn:nbn:de:hbz:6-14199751713
Permalink:http://nbn-resolving.de/urn:nbn:de:hbz:6-14199751713
Other Identifiers:DOI: 10.1080/07370024.2017.1421954
Digital documents:artikel_thielsch_2018.pdf

Content is of primary importance in the World Wide Web. In particular, subjective perceptions of content are known to influence a variety of user evaluations, thereby altering attitudes and behavioral outcomes. Thus, it is essential that individually experienced facets of content can be adequately assessed. In a series of seven studies, we create, validate, and benchmark a measure for users’ subjective view on web content. In the first six studies, a total of 3106 participants evaluated a sum of 60 websites. The resulting Web-CLIC questionnaire is a 12-item measure based on prior research on web content. It encloses four main facets of users’ content experience: clarity, likeability, informativeness, and credibility – jointly representing a general factor subjective content perception. Very high internal consistencies and high short- to medium-term retest reliabilities are demonstrated. Strong evidence for construct validity in terms of factorial, convergent, divergent, discriminative, concurrent, experimental, and predictive validity is found. In a seventh study, encompassing 7379 ratings on 120 websites, benchmarks for 10 different content domains and optimal cut points are provided. Overall, the present research suggests that the Web-CLIC is a sound measure of subjective content perception of both practical and theoretical benefit.